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Analysis of the effectiveness of the penalty kick in "the Champions League" in 2009-2019
HUŠEK, Jan
In this bachelor's thesis, we analyse all penalty kicks that were played in the UEFA Champions League over a 10-year period (2009-2019) in terms of performance efficiency. The aim of our work is to analyse and compare penalty kicks using rating scales in the UEFA Champions League during a period of 10 seasons. The partial aim is to create a profile of the so-called ideal shooter. In the analytical part of the work, we look at the historical and organisational analysis of the penalty kick and the basic characteristics of football, as well as the structure of football competitions. In the synthetic part of the work, we then analysed all the recorded penalty kicks from a total of 1250 matches and created rating scales and categories according to different specificities. Based on the data collected, we were also able to create a profile of the so-called ideal shooter. Despite obtaining successful results, we believe that the final values cannot be applied uniformly to all football competitions because of the different quality of players, clubs, competitions, and the uniqueness of this standard situation.
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The Prize Money Distribution in UEFA Champions League
Scharf, Šimon ; Janhuba, Radek (advisor) ; Kuc, Matěj (referee)
Football is one of the most popular sports worldwide, thanks to such popularity huge market evolved around the sport and thus attracted economists' attention. As a sport, it also represents an ideal environment for testing various hypotheses of contest theory. In this thesis, data from the UEFA Champions League are used to evaluate the prize money distribution. We begin our analysis with primary characteristics of the contest that are fundamental for the contest designer, for example, the heterogeneity of the contestants. In the main part, we assess the incentive effect of the prize. While this phenomenon was previously studied on data from individual sport, we explore this topic in the context of team sports using the data from the knock-out stages of the tournament. The results show prevailing evidence in support of the incentive effect of the prize. Alternative models are also provided to check for robustness and they mostly confirm our results.
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Revenue of European Fotball Clubs from UEFA Champions League and UEFA Europa League
Karas, Daniel ; Šíma, Jan (advisor) ; Holánek, Michal (referee)
Title: Revenue of European football clubs from UEFA Champions League and UEFA Europa League Objectives: The main goal of this work is to analyze the influence of FIFA and UEFA financial support to a funding of European football clubs, comparison of this revenue to the total revenue of Czech and other European clubs; then observe behavior of owners of the clubs. Methods: An analysis of the secondary data was used to obtain relevant and up-to- date information. This work considered data validity and trustworthy as very important. The bachelor thesis used comparative analysis of ratio of kinds clubs' revenue. The acquired secondary data was processed and then presented in graphs and tables. Results: The results show, that the main revenue of the football clubs in European competitions comes from broadcasting rights. Profit from this source are significant mainly for clubs from the most attractive leagues, for example for the French club Lion this item made 56 % of total revenue from UEFA Champions League, comparing FC Porto with their 12 %. For the others - including Czech clubs - income from sponsoring is more important. On the other hand, income from tickets is almost negligible for all clubs. Keywords: football, UEFA, FIFA, funding, sugar daddy, UEFA Champions League, UEFA Europa League
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UniCredit Bank - the sponsorship utilisation of UEFA Champions League
Křivanec, Ondřej ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: UniCredit Bank - the sponsorship utilisation of UEFA Champions League. Objectives: The main objective of this diploma thesis is to analyze the mutual relationship of sponsoring between the UEFA Champions League and UniCredit Bank. Based on the results, recommendations for improvement of the sponsorship cooperation will be suggested. Methods: In this thesis will be used survey in order to obtain the necessary information regarding the impact of the sponsorship from czech fans. Furthermore, SWOT analysis method will be realized to analyze the actual benefit of the sponsorship for UniCredit. And method of case studies which will analyze itself sponsorship with all its consequences. Results: The results will be processed according to the selected objectives and will be interpreted in a separate chapter as suggestions and recommendations for the improvement of the sponsorship. Keywords: sport, sponsorship, advertising, UEFA Champions League, UniCredit Bank
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